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Glossary

Key terms and definitions for AI motion graphics, animation, and video production.

E

Explainer Video

A short, focused video (typically 60-120 seconds) that uses animation, narration, and visual storytelling to explain a product, service, or concept.

K

Keyframe Animation

A fundamental animation technique where specific frames (keyframes) define the start and end states of a transition, with the software automatically generating the frames in between (tweening).

Kinetic Typography

An animation technique that combines motion and text to express ideas, emotions, or narratives through moving type — widely used in title sequences, music videos, and social media content.

L

Logo Animation

The process of adding motion to a static logo design, transforming it into a dynamic visual element used in video intros, website headers, and brand presentations.

M

Motion Graphics

Animated visual content that combines graphic design with animation techniques to create the illusion of motion, typically used in video production, advertising, and digital media.