Motion Graphics Examples: 8 Types and How to Make Them
What "motion graphics" actually means
Motion graphics are animated graphic design — text, shapes, icons, charts, and logos set in motion, usually without characters or live action. They're what you see in title sequences, social clips, explainer videos, and product demos. Below are eight of the most common types of motion graphics, each with a look at how to make it without learning After Effects.
Five of the examples below — kinetic typography, an animated statistic, a title card, data motion, and a logo reveal — each generated from a text prompt with iArt.
8 motion graphics examples
1. Kinetic typography
Text that moves to the rhythm of the words — punching in, sliding up, or shifting weight to land emphasis. It's the workhorse of social videos, lyric clips, and title cards because it carries a message with nothing but type. See more on the kinetic typography page, or our guide to animating text six ways.
2. Animated statistics and number counters
A figure that rolls up from zero to its final value, often paired with a short label. Perfect for highlighting a result in a report recap, a pitch, or a "by the numbers" social post — the motion draws the eye straight to the number.
3. Title cards and lower thirds
A name and role that slides in over a video (the "lower third"), or a full-screen title that opens a section. These are the small, repeatable graphics that make a talking-head video or interview look produced rather than raw.
4. Animated charts and data motion
Bars that grow, lines that draw on, or a bar-chart race that plays out over time. Animating a chart makes a trend land far harder than a static image. We have a full walkthrough on building an animated bar chart race, plus a dedicated animated chart tool.
5. Logo animation and reveals
A logo that scales, wipes, or assembles into place — used as an intro sting, an outro, or a watermark. A two-second logo reveal is one of the highest-leverage pieces of motion a brand can own. See the logo animation page or the step-by-step guide.
6. Animated icons and shapes
Simple icons and geometric shapes that draw, morph, or pulse to illustrate a point. They're the visual glue in an explainer — a lock that closes for "secure," an arrow that traces a path for "fast."
7. Explainer sequences
Several of the pieces above strung together to walk through how something works, scene by scene. This is the most common commercial use of motion graphics — see explainer video or the guide to making one in under two minutes.
8. Promo and social clips
Short, punchy pieces built for a feed — a product drop, an event teaser, a quote card with movement. Usually vertical or square, a few seconds long, and designed to stop the scroll. The promo video maker covers this format.
How to make motion graphics like these
Every example above was traditionally built by hand in After Effects — drawing each asset, setting keyframes, and tuning easing curves over hours. iArt collapses that into a sentence: you describe the animation you want, an AI agent writes the actual animation code (timed transforms, springs, easing), and renders it to video. The clip at the top of this page was generated that way — five different motion-graphics styles, each from a prompt, no timeline and no keyframing.
You refine in plain language — "slower," "make the number bigger," "switch to 9:16" — and export an MP4. It's closer to an After Effects alternative for motion graphics than to a template tool, because nothing here is a pre-built template.
Make Motion Graphics From a Sentence
Describe any of the styles above and get an editable MP4 in minutes — no timeline, no keyframes. Free to start.
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What are the main types of motion graphics?
The most common are kinetic typography, animated statistics and counters, title cards and lower thirds, animated charts and data motion, logo animation, animated icons, explainer sequences, and promo or social clips. Most motion-graphics videos combine several of these.
What's the difference between motion graphics and animation?
Motion graphics is a subset of animation focused on moving graphic design — text, shapes, charts, and logos — usually with no characters or story. Character animation, where figures act and emote, is a different discipline that needs a dedicated 2D or 3D tool.
Can I make motion graphics without After Effects?
Yes. AI tools like iArt generate motion graphics from a text description and export an MP4, so you don't need After Effects or any timeline software. You describe the result and refine it in plain language instead of keyframing it by hand.
How long does it take to make a motion graphics clip?
By hand in After Effects, a polished clip can take anywhere from an hour to a full day depending on complexity. Generating one from a prompt takes minutes, with most of that time spent refining the wording rather than building frames.
Do I need design skills to make motion graphics?
Not with a prompt-based tool. The motion design, timing, and easing are handled for you — you describe what you want to say and which style fits. Design experience helps you art-direct, but it isn't required to get a finished clip.