How to Make a Product Launch Video with Opus 5.5 (6 Prompts That Work)
When Opus 5.5 came out, product launch videos were the first thing people made with it. Founders typed one prompt and posted a 20-second motion-graphics launch film that would have cost a studio a week.
We read the 282 prompts creators published alongside their videos. Most of the launch videos came from a handful of ways of writing the prompt, repeated with small changes. Below are the six that worked best for us, a film we made with each one in Opus 5.5 for a real product, and a version of the prompt you can run on your own product in one click. iArt runs Opus 5.5 in its Animation mode, so you can try every prompt here without a terminal or an API key.
Results vary from run to run, so treat each film as what the prompt can do rather than a guarantee. The Linear, Spotify, Notion, Wise and Duolingo films are unofficial concept videos we made to show each prompt. They aren't affiliated with or endorsed by those companies.
What makes an Opus 5.5 launch video work
We ran the same product through different prompts and the difference was the wording, not the length:
- Permission beats instructions. "Make a video for Linear" gave us a polite product tour. "Like it's your showreel for a résumé. Go all out." gave us light cutting the logo, a camera flying through it and a 3D board, from the same model.
- One emotional word writes a story. "Make it emotional" was enough for the model to invent a plot with a twist.
- A shot list gets you exactly what you wrote. The most detailed prompt in the list scripts every 0.6 seconds, and the film follows it closely. Use it when you already know the film you want.
- Short wins. The launch videos that spread were 15–20 seconds, with something new on screen every second.
6 product launch video prompts for Opus 5.5
1. The "go all out" showreel
The prompt asks for a launch video "like it's your showreel" and ends with "go all out." That framing tells the model to show off: logo reveals, camera moves, morphing shapes. The product is a stage for motion rather than a feature list.
The prompt (adapted from @hqmank's original):
Make a dynamic 20-second motion graphics launch video for [your product] ([one line on what it does]), like it's your showreel for a résumé. Go all out.
When to use it. Best for developer tools, brand launches and anything you want to look expensive. Not for explaining how a product works; it prioritizes wow over clarity.
2. The narrated explainer
A fixed five-scene structure: the customer's problem, what you do, how it works in three steps, one proof point, your name. We asked for a voiceover that walks through it. Narration fits this format because the video exists to explain; on the emotional story further down, it would kill the moment.
The prompt (adapted from @alex_prompter's original):
Adopt the role of an expert motion designer. Build a 30-second animated explainer for my business. 5 scenes: the customer's problem, what I do, how it works in 3 steps, one proof point, and my name at the end. Bold text, smooth transitions, my brand colours. Add a friendly voiceover that walks people through it, not an ad read. My business: [what you sell, who it's for, your colours]
When to use it. Best for explaining a product to someone who has never seen it. Not for audiences who already know you; they'll skip the setup. Voiceover isn't available in iArt's Animation mode yet; for a narrated version today, use Motion Design mode, which has AI voiceover.
3. The shot-by-shot brief
The opposite of a one-liner: art direction, palette, a timeline that says what happens every second, and rules for motion ("no particles, no lens flares, no camera shake"). The film follows it closely, so this is the prompt for when you already know what you want.
The prompt (adapted from @brainextends's original):
Create an 18-second product film for [your product] inside a dark rounded stage. Art direction: [background], [text colors], one accent [hex], one clean sans-serif. Timeline: 0–1s: the logo arrives with minimal overshoot. 1–2.5s: the headline "[headline]" reveals line by line. 2.5–5s: the product UI rises into view and settles. 5–9s: [the one feature to show], step by step. 9–12s: [the hero moment], large and cropped by the stage. 12–15s: [supporting features] as floating cards. 15–18s: logo lockup with "[tagline]". Motion: smooth easing, no bouncing, no particles, no lens flares. Outgoing text leaves before incoming text arrives.
When to use it. Best when you know the exact story and brand look. Not for exploring ideas; the model does what you wrote and adds little of its own.
4. The classic SaaS launch
The most copied prompt in the collection: at least six creators posted it nearly word for word. It asks for "these typical, very professionally edited, motion-graphics-styled product launch videos that you see people making on Twitter." The result is the familiar format: problem, logo, three features shown in the UI, CTA.
The prompt (adapted from @moritzkremb's original):
I want you to create a highly professional SaaS product launch video for [your product]. Use my attached screenshots as the reference for the UI. Turn it into these typical, very professionally edited, motion-graphics-styled product launch videos that you see people making on Twitter when they launch new SaaS products (showing off the features, the benefits, and all of these things).
When to use it. Best for a feature-led SaaS launch that needs to look like the genre. Not for standing out; everyone else used the same prompt.
5. The one-shape UI loop
One rounded shape is never cut. It becomes the button, then the form, then the confirmation, changing size, corner radius and color while a cursor clicks and types through the real flow. The last frame matches the first, so the video loops. This is the Dribbble-style UI motion you see on landing pages.
The prompt (adapted from @verbove's original):
Make a looping 16:9 product video for [your product] using my attached screenshots as the reference for the UI. Rules: one shape, never cut. Every state is the same element changing size, radius and color while the content swaps. A cursor drives the sequence with real clicks, typing and one drag. Real UI, real data, no placeholders. Structure: 120 BPM, something happens on every beat: logo → [state 1] → [state 2] → [state 3] → … → logo. Motion: springs with only a tiny overshoot; content enters after its container starts morphing and leaves before the next morph; zoom so every state fills the frame; the last frame equals the first.
When to use it. Best for apps with a clear step-by-step flow (checkout, onboarding, sending money). Not for products whose value isn't visible in one flow.
6. The emotional story
Nine words: "build me an incredible video for my app. make it emotional." The model invents a person, a problem and a payoff your product makes possible. Ours wrote a grandmother's Spanish birthday letters, a year-long streak, and a last line that turns into a phone call.
The prompt (adapted from @marklaunches's original):
Build me an incredible video for my app [your product] ([one line on what it does]). Make it emotional.
When to use it. Best for consumer apps where the product changes someone's life in a way you can show. Not for B2B tools; a heartfelt story about a spreadsheet reads as parody.
How to make your own launch video on iArt
- Open iart.ai and choose Animation.
- Paste one of the prompts above and replace the brackets with your product.
- Optional: attach a screenshot or your logo with the + button. Opus 5.5 uses it as a visual reference and redraws your UI in code.
- Send. Opus 5.5 plans the film, writes it and shows it in the preview.
- Refine by chatting ("make the logo reveal faster", "add a voiceover"), then export the MP4.
FAQ
Can Opus 5.5 make a product launch video from one prompt?
Yes. Every film in this article came from one prompt, plus at most one follow-up message. The model draws every frame in code, so it suits motion graphics, UI and type; it doesn't film a physical product.
Do I need to know how to code?
No. In iArt's Animation mode you type the prompt, Opus 5.5 writes and checks the code, and you watch the preview and export an MP4 in the browser.
Can I use my own screenshots and a voiceover?
Screenshots and logos: yes, as a visual reference. Attach them and Opus 5.5 redraws your UI in code to match. Voiceover: not in Animation mode yet; Motion Design mode has AI voiceover if you need narration today.
How long should a launch video be?
15 to 20 seconds for social posts. The launch videos that spread after the Opus 5.5 release were almost all in that range, with something new on screen every second. Go to 30 seconds only if you need to explain how the product works.
What does it cost?
New iArt accounts start with free credits, enough to try a first short film. See the pricing page for plans.
Can I reuse the prompts?
Yes. Each prompt is adapted from a creator's public post, credited and linked in its section. Credit them if you share their wording.
Pick the prompt that matches the video you'd post, swap in your product, and make your launch video on iart.ai.