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Writing Effective Prompts

Learn how to write prompts that produce the animated videos you envision.

The Basics

A good prompt clearly describes what appears, how it looks, and how it moves. The more specific you are, the better the result.

Vague vs. Specific

Vague Prompt Specific Prompt
"Make a video about our product" "Create a product showcase video with a clean white background. Show the product name 'CloudSync' in bold blue text, sliding in from the left. Below it, three feature icons appear one by one with bounce animations."
"Make an intro video" "Create a 5-second intro with a dark gradient background (purple to black). The company logo fades in at center, then the tagline 'Design Without Limits' types in below it letter by letter."

[Screenshot: Side-by-side comparison — vague prompt result vs specific prompt result]

What to Include in Your Prompts

1. Visual Elements

Describe what should appear on screen:

  • Text content (titles, subtitles, body text)
  • Shapes, icons, or decorative elements
  • Colors and backgrounds
  • Layout and positioning

2. Animation and Motion

Describe how things should move:

  • Entrance animations (fade in, slide from left, bounce in, scale up)
  • Timing and sequence (what appears first, second, etc.)
  • Transitions between sections
  • Duration and pacing

3. Style and Mood

Set the overall feel:

  • Minimal — Clean, lots of whitespace, subtle animations
  • Corporate — Professional, structured, brand colors
  • Playful — Bright colors, bouncy animations, fun elements
  • Bold — Large text, high contrast, dramatic transitions
  • Elegant — Smooth animations, refined typography, muted tones

Prompt Structure

A well-structured prompt follows this pattern:

[Style/Mood] + [Background] + [Element 1 + its animation] + [Element 2 + its animation] + ...

Example:

Create a minimal product video with a light gray background. First, show the title "AI-Powered Analytics" in large dark text, fading in from the top. Then, three data visualization cards slide in from the bottom one after another, each with a different chart icon and a short description. End with a call-to-action button "Try Free" pulsing gently at center.

[Screenshot: Prompt input with the well-structured example above and its result]

Common Prompt Patterns

Intro / Title Card

"Create a [duration]-second intro with [background]. The [title text] appears with [animation], followed by [subtitle] with [animation]."

Feature Showcase

"Show [number] features in sequence. Each feature has [icon/visual] on the left and [text] on the right, appearing with [animation]. Use [color scheme]."

Step-by-Step / How-To

"Create a step-by-step walkthrough with [number] steps. Each step shows a number, title, and description. Steps transition with [animation type]."

Call to Action

"End with a call-to-action: [CTA text] in a [color] button, [animation] into center."

Tips

  • Start simple, then iterate — Get the basic structure right first, then refine details through chat
  • One concept per prompt — Don't try to describe a 10-scene video in one prompt. Create one scene, then add more
  • Reference specific colors — Use color names ("navy blue") or hex codes ("#1a1a2e") for precise control
  • Specify timing — "The title appears for 2 seconds, then fades out" gives better results than "show the title briefly"

Next Steps