AI Product Launch Video Maker
Paste what you're launching.
Get the launch video.
Give iArt your site, a changelog entry or a repo link.
It screenshots the real page and animates a launch film you edit by chat.
What is a product launch video?
The video that ships
with the product.
A product launch video is the short film, usually 15 to 60 seconds, that announces something new on the day it goes live: a SaaS product, a feature, an app or an open-source release. It goes wherever the launch is posted: the Product Hunt gallery, an X or LinkedIn post, the landing page, the launch email.
iArt's Animation mode makes one from what you already have. Paste your website, your changelog text or your GitHub repo into the prompt. The agent reads the page, takes screenshots of it, and builds the film in code around your real interface, logo and wording, so names, numbers and feature names come out exactly as written. You change anything by replying in chat.
It is motion graphics, not an AI actor: kinetic type, your screenshots moving on camera, animated callouts and an end card. For a physical product photographed on a table, a different kind of film works better (see the link below).
For more launch films by situation, see product launch video examples; for the full workflow, read how to make a product launch video with AI. Launching a physical product? Use the cinematic product video maker instead.
Examples
Three launches, three inputs, three prompts.
Each film below was made by iArt's Animation mode from the prompt beside it: one from a homepage URL, one from a changelog entry, one from a GitHub repo. Where we sent a follow-up in chat, it is shown word for word. All three launch our own products, so every screenshot and number is real.
Input: the URL https://www.iart.ai; the agent screenshotted the page and filmed across it.
Make a 25-second launch video for our product from our homepage: https://www.iart.ai Screenshot the real site and use it. Show our real interface and logo, not a mock-up. Beats: 0–3s: hook in one line: "Your ideas, in motion." 3–10s: the problem: a motion graphic usually means After Effects, keyframes and a week of edits. 10–20s: the product: our real homepage screenshots, with the camera moving across them. Call out three things it does, in short type: describe it in a sentence; edit by chatting; download an MP4. 20–25s: end card: logo, "Turn your ideas into motion." and "iart.ai". Style: calm and premium, like a keynote reveal. Warm off-white background like the site, near-black type, one accent color taken from the screenshots. Font: Inter Tight. Hard cuts on the beat, no decorative patterns. 16:9.
Then, one reply in chat:
Three problems: 1. Everything is too small for a video people will watch on a phone: the text and the screenshots use only a small part of the frame and most of each shot is empty background. 2. Around 19–20s a cropped screenshot flashes with a cut-off "rt" at the edge. 3. The first frame is almost empty; the hook should be readable from the very first frame.Try this prompt →
Input: four sentences of changelog text plus the feature page's URL.
Turn this changelog entry into a 20-second feature-launch video for X and LinkedIn: "New in iArt: transparent export. Make a lower third, a logo sting or a subscribe button and download it as a transparent WebM (VP9 with alpha). Drop it into OBS as a Media Source and only the graphic shows. Need it in Premiere, Resolve or Final Cut? One ffmpeg command converts it to ProRes 4444 and keeps the transparency." Our feature page is https://www.iart.ai/lower-thirds. Screenshot it and show the real page where it helps. Beats: 0–3s: hook: "Overlays, without the green screen." 3–9s: show it: a lower third "Maya Chen — Host" animates in over a checkerboard, then the same graphic over a dark video frame. 9–16s: where it works, one line each: OBS, the web, Premiere / Resolve / Final Cut via ProRes 4444. 16–20s: end card: "Transparent export. Now in iArt." and "iart.ai". Style: Swiss changelog card. Off-white #F4F1EA, ink #111111, signal orange #FF5A1F for the one thing that matters in each beat. Font: Space Grotesk. Strict grid, hard cuts, no gradients. Square 1:1.
Then, one reply in chat:
Two problems: 1. From about 9s to 16s the bottom third of the frame is empty while everything sits at the top. 2. The first frame shows stray dots under "Overlays," before the rest of the line appears.Try this prompt →
Input: a GitHub repo URL; star and pack counts come from the page.
Make a 20-second vertical launch video for X and TikTok announcing our open-source repo: https://github.com/iart-ai/motion-skills Read the repo page for the facts and screenshot it. Use only numbers that are on the page (stars, number of skills, number of packs). Beats: 0–3s: hook: "Teach your coding agent motion design." 3–9s: the real repo page scrolling, with the key numbers called out large. 9–16s: what you get: show 4 of the pack names from the README as cards that drop in one after another. 16–20s: end card: "Open source." the repo path "github.com/iart-ai/motion-skills" and "Made by iart.ai". Style: developer launch. GitHub dark #0D1117, white text, green #3FB950 for numbers. Fonts: JetBrains Mono for code and paths, Inter for the rest. Fast cuts, a typing cursor on the hook. Vertical 9:16.Try this prompt →
These samples were made with Claude Opus 5.5. Try this prompt opens the composer on DeepSeek, the lower-cost model, so your first launch film costs about ten cents (our run of the first prompt: $0.11); you can switch the model in the composer.
What goes in a launch video
Five beats in about 20 seconds.
The examples above follow the same shape. Put these beats in your prompt with rough timings and the agent paces the film to them.
- 0–3 s
Hook
One line that names the problem or the promise. Most viewers decide here whether to keep watching, often with the sound off.
- 3–8 s
The problem or the before
What it takes today without your product. Keep it to one idea.
- 8–16 s
The real product
Your actual screens, page or repo, with the camera moving over them. Name two or three things it does in a few words each.
- 16–18 s
Proof
A real number or quote if you have one (stars, users, a review). Leave it out rather than invent one.
- 18–20 s
End card
Logo, a one-line promise and where to go: the URL, "Live on Product Hunt" or "Now in the app".
How it works
Paste. Preview. Post.
Three steps from what you are launching to a video file.
01
Paste what you're launching
Open Animation mode and write the prompt: your URL, changelog text or repo link, the beats you want, the length and the aspect ratio. You can also attach your own screenshots, which is the way to show a page that sits behind a login.
02
Preview and edit by chat
The agent screenshots the page, writes the scenes and plays the film in the editor. To change a line, a color or the timing, reply in chat; it edits the code and redraws.
03
Export the MP4
Export an MP4 at 16:9, 1:1 or 9:16, up to 1080p on Pro or 4K on Ultra and Max. The free plan gives a signup credit and a shareable link to preview.
Where it goes
One launch, a few aspect ratios.
Pick the ratio for where the video will be watched, and say it in the prompt. To post the same launch in two places, ask for a second version in chat.
| Where | Ratio | Tip |
|---|---|---|
| Product Hunt gallery, landing page, YouTube | 16:9 | Wide shots of your real interface read best here. |
| X and LinkedIn posts | 1:1 or 16:9 | Square takes more of the feed; keep text large enough to read on a phone. |
| TikTok, Reels, Shorts, X on mobile | 9:16 | Ask for mobile screenshots of your site so the interface fills the frame. |
| Launch email | 16:9 | Email clients rarely play video; link a poster frame to the video page. |
Good to know
What it does not do.
- –It shows what is on your page or in your prompt. It does not invent features, numbers or customer quotes; if you want a stat on screen, put it in the prompt.
- –It can only screenshot public pages. For an app behind a login, attach your own screenshots.
- –No AI actors or talking avatars. iArt makes motion graphics: type, screenshots, callouts and transitions.
- –For a physical product shot like a commercial, use the cinematic product video maker, which films your product photo.
- –Exporting an MP4 needs a paid plan; the free plan lets you make the film and share a preview link.
Is there an AI that makes a product launch video from my website?
Yes. In iArt's Animation mode, paste your website URL into the prompt with the beats you want. The agent reads the page, takes screenshots of it and animates a launch film around your real interface, logo and wording. You edit it by chat and export an MP4 at 16:9, 1:1 or 9:16.
What should I put in the prompt?
What you're launching (a URL, changelog text or repo link), the length, the aspect ratio, and the beats with rough timings: a hook, the problem, the real product, proof if you have it, and an end card with the URL. Name a font and two or three colors if you care about the look. The three example prompts on this page show the format.
Can it show my app if it's behind a login?
Not from a URL: the agent can only screenshot public pages. Attach screenshots of your app to the message instead, and it will use them in the film.
How long should a launch video be?
Around 20 seconds works for most launch posts: long enough for a hook, the product and an end card, short enough to watch in a feed. Ask for 30 to 60 seconds if you want a walkthrough for a landing page.
How much does it cost?
You can start free with a signup credit and preview the film by share link. Exporting an MP4 needs a paid plan: 1080p on Pro, 4K on Ultra and Max. Generation is billed from credits and depends on the model you pick; see the pricing page for current rates.
What is the difference between a launch video and a promo video?
A launch video announces something new on the day it ships: the reveal, the feature drop, the end card with "now live". A promo video sells an existing product or offer any time. For the always-on version, see the promo video maker.
Your launch is ready.
Make the video today.
Paste your URL, changelog or repo, and preview a launch film in a few minutes.